IVY Unveils 2025 Survey on Crypto Investors in Vietnam

Ho Chi Minh City, July 28, 2025 – IVY, a specialized media network for fintech and Web3 in Vietnam, proudly launches the 2025 Vietnam Crypto Investor Survey, offering an unprecedented deep dive into the behaviors, habits, and expectations of one of Asia’s most dynamic markets.

With over 4,300 responses gathered from diverse investor communities across Vietnam, the IVY team meticulously filtered and analyzed the data in collaboration with regional partners such as Bybit and Tiger Research to provide a panoramic yet grounded view of:

• The behaviors, routines, and expectations of Vietnamese crypto users
• Brand awareness of exchanges, Web3 projects, and KOLs within the market
• The most effective communication channels across user segments
• User interest in emerging trends such as Bitcoin L2, SocialFi, and next-gen GameFi

Key Insights from the Survey:

• Nearly half of investors earning below $500/month reported losses from crypto investments, while those earning $500–$2,000 or more tend to perform significantly better.
• 59% of respondents entered the market in pursuit of financial freedom.
• KOLs rank lowest in trustworthiness, with over 70% of investors relying on communities for research and insights.
• According to Google Trends, by early 2025, search interest in crypto surpassed that of stocks and real estate in Vietnam.
• 60% of respondents identify as HODLers – long-term believers rather than short-term speculators.
• The top investment focus remains infrastructure-level blockchains.

This report doesn’t aim to retell the crypto story in Vietnam. Rather, it zooms in on retail investor behavior, bringing clarity to how young, agile Vietnamese users interact with a still-nascent but fast-growing ecosystem.

Vietnamese crypto investors are typically dynamic digital natives, quick to adopt innovations such as DeFi, NFTs, and GameFi. But the report also serves as a warning: crypto is not a shortcut to wealth. Without proper understanding, impulsive behavior and lack of knowledge can lead to significant loss.

As IVY’s Managing Director Nguyen Duy Tin puts it:

“Education and media have a critical role in shaping a healthier investment environment. Accurate knowledge about blockchain and digital assets needs to be introduced at the university level and echoed across communities and media platforms. Instead of fueling scams, influencers and communicators must commit to spreading the right information.”

Regulation is catching up

In Vietnam, the National Assembly has passed the Digital Technology Industry Law, recognizing digital assets nationwide from January 1, 2026. This landmark move provides legal clarity and protection for businesses, users, and investors alike.

In the United States, regulation is becoming clearer. In 2025, the GENIUS Act, signed by President Trump, established legal frameworks for stablecoins and innovation. The FIT21 bill, already passed by the House, awaits Senate approval and seeks to clearly delineate authority between the SEC and CFTC. Institutions like JPMorgan, BlackRock, and Fidelity are actively supporting digital assets through custody services, Bitcoin ETFs (approved in 2024), and blockchain integration, now backed by favorable policies from OCC and FDIC.

Across Southeast Asia, regulation varies:

• Singapore leads with its progressive Payment Services Act, enforcing AML/CFT compliance.
• Thailand permits crypto trading under SEC supervision but bans it as a payment method; recently, the Thai SEC restricted access to unlicensed exchanges.
• The Philippines and Indonesia are drafting frameworks to balance innovation and risk, with licenses already issued to select platforms.

Amid this global shift, Vietnam is actively aligning itself with international standards, moving toward a clearer, more robust legal framework. Understanding local investor behavior not only helps projects and marketers make data-informed decisions but also supports regulators in crafting more responsive and relevant policies for the future.

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